Having great search listing results on Google is a great start to getting yourself noticed, but it's not enough to stay one step ahead of the competition. At gobstopper we back up your brand strategy by creating
you promotional campaigns that target your audience through on-paper
and on-line methods.
Email marketing
Pay per click campaigns
Online new release distribution for B2B, with NeonDrum
Advertising campaigns and direct mailers
Seo microsites

Email marketing allows for a huge degree of personalisation, so you can address customers by name and employ demographic information to better target your offering. In short Email marketing is cost effective (approximately 10% of the cost of an equivalent Direct Mail campaign), highly targeted and generates an immediate response.

Pay Per Click (PPC) advertising is a huge growth area in online marketing, and while many companies are getting in on the act it is still relatively unknown amongst many larger firms at this point. Now is most definitely the time to make a mark in this area! PPC advertising works by buying keywords – when a user searches for this keyword your advert appears within or beside the results. Examples of PPC ads can be seen in the top and right hand sponsored links sections of a Google search results page. These keywords can be geographically targeted so that you can capture the audience of a particular area.

NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter.
We keyword-tag and distribute your B2B news releases to a hand-researched list of global online publications, news sites, forums and social bookmarking sites. We maximise quality online hits for every single story and optimise pick-up by social media channels, including blogs and user-generated content (UGC) sites. Visit www.neondrum.com for more information.

Advertising campaigns are still a great way to get your audiences attention. Newpapers or corporate publications, we can create a single advert or a series of adverts to grab the audiences attention. If you have a particular postal area you wish to target, clever mailers are a great way to appeal to a that audience. These campaigns can be designed seemingly with the rest of your literature with our on-paper and on-line soluions.

Keyword rich micro sites have been a very successful method recently for driving more targeted traffic through to the main company website. Sites can be fine-tuned to perform extremely well on the engines, and can be built around individual campaigns, be it service or location, or even product specific. We have had lots of success with these with many clients, and thoroughly recommend them.
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